Futopia in Motion
Winslow Studio partnered with Manifold and Ripple to bring four extraordinary Futopia murals at the Faena Hotel in Miami Beach to life. Created by artist Juan Gotti, these eight murals reflect pivotal moments in Alan Faena’s journey, intertwining themes of love, war, knowledge, passion, and nature into a visual narrative that captivates viewers. Our role in this project was to define the animation direction and develop custom content that seamlessly integrates with Gotti’s powerful artwork, enhancing its storytelling without detracting from the murals' inherent beauty.
Our creative process centered on enhancing the murals' narratives through innovative projection techniques. We meticulously researched each piece to identify key narrative elements that could be animated, ensuring that our projections elevated the fine art rather than competing with it. We crafted subtle yet impactful motions that added depth and vibrancy to the murals. This thoughtful approach invited viewers to engage more deeply with the artwork, revealing layers of meaning and detail that were previously unnoticed.
The impressive size of these massive paintings, which extend from floor to ceiling, posed a unique challenge due to the requirement for floor mounting at the event. We utilized cutting-edge technology to execute this installation; employing Epson projectors equipped with ultra short-throw zero offset design lenses. We also utilized MadMapper software for precise projection mapping.
The response to our installation during the Ripple Swell event was overwhelmingly positive. Attendees marveled at the seamless integration of the technology and the subtle enhancements of the animations, and many hotel staff shared their newfound appreciation for the details within the murals. Notably, Alan Faena himself was impressed, further validating the project's success. Futopia in Motion highlights Winslow Studio’s dedication to creating awe-inspiring experiences. This project also showcases our ability to blend art and technology in ways that resonate with audiences, leaving a lasting impact on the space and its visitors.
CREDITS
PROJECT
Futopia in Motion
CLIENT
Ripple
LOCATION
Faena Miami Beach, Florida
YEAR
2024
STUDIO
Design Director, Projection Mapping — Craig Winslow
Creative Strategy, Photography — Jessica Winslow
CREDITS
Agency — Manifold
Producers - Cat Chiang, Drew Ocon
Artwork — Futopia, Juan Gotti
Projectors — Epson America, 4Wall
