Tinker
Shoebox

Winslow Studio collaborated with Wieden+Kennedy on a unique installation for an internal event celebrating the legendary Tinker Hatfield and his groundbreaking contributions to footwear design. Our studio was tasked with creating a captivating and seemingly magical object with all the technology hidden within a large-scale replica of a shoebox.

The installation featured a replica of the original 1987 Nike Air Max 1, designed to illuminate the iconic midsole air bubble. To achieve this effect, we utilized a compact Rosco high-output light fixture, a DMX controller, and concealed LED strip lighting. The result was a seamless integration of technology and design, creating a visually striking tribute to Hatfield's legacy.

This installation, now on display at Wieden+Kennedy's office, was a highlight of the celebratory event and a meaningful project for Winslow Studio, given the significance of Hatfield's influence on design.

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Winslow Studio_Tinker Shoebox_1
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CREDITS

PROJECT
Tinker Shoebox

CLIENT
Wieden + Kennedy

Location
Portland, OR

YEAR
2024

CREDITS
Senior Producers — Jennifer Smith, Paris Fontes-Michel
Creative — Naoki Ga, Guilherme Souza

Tinker Nike  AirMax Sketch

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Based in Portland, OR, USA.
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